The Business of Luxury is my weekly ruminations on the ever evolving world of luxury consumer goods. As President of The Lilian Raji Agency, I spend a considerable amount of time examining the dynamics of this world of luxury in which our company is dedicated. I use this space to share what I’ve learned.
Lilian M Raji
Lilian Raji is President of The Lilian Raji Agency, a strategic marketing and public relations agency that builds brand preference for luxury lifestyle companies amongst luxury buyers. She is a firm believer that marketing, sales and PR can and should work together, having spent multiple years as a top luxury sales associate for Tourneau Watch Store while building a decade of experience in luxury public relations, partnering with such global companies as InterContinental Hotels Group, S.T. Dupont and The Estee Lauder Company Origins.
To soothe her voracious appetite for knowing what is currently motivating purchase decisions by luxury buyers, Lilian maintains active communications with luxury sales associates and influencers who make up The Lilian Raji Agency’s Influencer Consortium. She consults frequently with European firms seeking entrance into the US market, providing insight to help them plan accordingly.
When not executing strategy for her agency’s luxury clients, she can be found racing her 1997 Trans Am muscle car or honing her Samurai sword fighting skills during Shinkendo class. Learn more about Lilian at www.lilianraji.com/lilianraji